TGP Case Study: Belvedere Vodka - Event Management Optimization

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Situation

Belvedere Vodka, a premium liquor company, needed to deploy event management technology in order to support consumer acquisition and ongoing relationship marketing efforts. In addition, Belvedere Vodka sought to increase event marketing ROI and deepen consumer interactions with the brand.

Approach/Recomendation

TGP assisted Belvedere Vodka increase its marketing ROI through web analytics.

TGP developed BeautifulLifeRSVP, an online reservation portal and BelvederePhoto, an online photo gateway, in support of Belvedere Vodka's fashion cross-promotional events to optimize targeting and bring the events to capacity.

TGP deployed BelvederePhoto for participants to engage with the brand after the marketing event.

Results

BeautifulLifeRSVP and BelvederePhoto facilitated the capture and management of consumer information, allowing for more targeted communications and efficient relationship marketing.

Belvedere was able to extend post-event brand interaction through the BelvederePhoto image management engine.