TGP Case Study: VersusCountry.com - New Business Launch

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Synopsis

TGP assisted Versus Country launch a new business unit with brand realignment as one of its strategies. As a result TGP enhanced website engagement to the brand by 18% and increased its email subscriber database by 340%.

Situation

Versus County sought to monetize its niche content offering of outdoors and sports entertainment. The opportunity relied in the fact that no comprehensive website for the hunting and fishing community existed. Furthermore, there was no comprehensive online platform for advertisers to market their products to hunters and fisherman. The challenge was to build a website with relevant categories in a field with a lot of extraneous content, to achieve better revenue growth for Versus Country.

Approach

TGP created versuscountry.com, offering advertisers the ability to target the hunting and fishing segments.

TGP optimized versuscountry.com’s categories systematically, producing and easier and more intuitive experience for the consumer.

TGP established formal processes for marketing operations in order to increase efficiency and manage risk.

TGP assisted versuscounty.com report their KPI’s in a unique and informative manner.

Results

Engagement to the Versus brand increased by augmenting website traffic to the network by 18%.

Four industry leaders made advertising commitments to versuscountry.com.

Versus’ email subscriber database increased by 340%.

“A new website with optimized categories resulted in a 77% increase in webpage views.”

The net results for versuscountry.com were increased webpage views, increased advertising commitments, and increased subscribers to its email database.