Ben Larkman, Consultant | Measurement & Analysis

Ben is TGP's lead analyst, and has extensive data modeling experience in both academia and business. For TGP clients, Ben helps build reporting infrastructures to support effective decision making, as well as spearheading deep-dive analytics such as consumer profiling and predictive analytics. He has defined the marketing reporting infrastructure of several online product launches of Fortune 500 companies, and continues to innovate ways to summarize and make data meaningful and useful to senior managements. In addition to the statistical tools of predictive modeling, Ben is familiar with enterprise class reporting systems, and range of web analytics reporting systems.

Ben holds an Honors Economics, Bachelor of Arts degree from the University of British Columbia, Canada. Prior to joining TGP, he taught Economics and edited the business section of the international newspaper The Epoch Times.