David Gifford, Senior Consultant / Project Lead | Wireless Technologies

Mr. Gifford has spent 20 years generating effective interactive strategies for Fortune 100 brands, and possesses deep marketing experience with Big 3 automotive and major financials.He has extensive experience in the management of consulting and interactive strategy/production agencies and client management.With a track record of entrepreneurial success, Mr. Gifford led coolfire.interactive from a two-person startup through profitable acquisition by WPP.

As a hand-on technologist and creative strategist, Mr. Gifford's work has focused on the application of new interactive modalities, such as the web or mobile devices, with the human connections that are sought between customers and business.His recent work has been in the emerging platforms of social networking, mobile and interactive signage.As an executive, Mr. Gifford has continually worked to expand his knowledge of organization development, financial oversight, technical project management, collaborative client facilitation, staff mentorship, and team development, all while staying in touch with the perspective of a fine arts education.

Recently, Mr. Gifford has been involved with the research and development of prototype social networking tools for underserved groups, focusing on non-technical users, as well as strategic investigations into Enterprise 2.0 strategies for B2B and B2C marketing.He is responsible for professional development around new application development environments and technology, with emphasis on the iPhone for mobile apps and Python/Django platforms for rapid social network content deployment.

Mr. Gifford has also performed freelance work for Schematic, a digital agency in the WPP network, as an engagement lead for the development of one of the most complex iPhone e-commerce experiences yet created, for FreshDirect; the pioneer and leader in online grocery shopping.The app has both an elegant interface to a large catalog of highly customizable items, and a significant JAVA based server, custom built to extend the complex legacy business logic systems with modern API services.

Mr. Gifford is a medal-winning competitive skydiver and has held a world record in the sport.He now coaches.He is an avid hiker and cyclist, having visited base camp on Everest and competed in Olympic distance triathlon.